the-blunt-chisel-brewery-header
Services provided –
Research
Branding and identity
Design for print
Label design
Advertising
Digital design
Web design
Services provided –
Research
Branding and identity
Art direction
Design for print
Design for web
Advertising
Copywriting
Print management

 


 

The Blunt Chisel Brewery

Once a woodworker’s studio, before that a sawmill for the Blairadam estate, Phoenix Mill is home to The Blunt Chisel Brewery. Nestled deep in the woods in his hand built 1bbl brewhouse, using three converted fridges and the remnants of a Chinese noodle bar, Roy Herd creates award-winning small batch craft beer.

After meeting up with Roy, we were tasked with re-branding the brewery's identity and re-designing the labels for the brewery's core bottle range. The historic sawmill in which the brewery is located, provided a wealth of inspiration for the creative solution.

Appearing regularly at farmers markets and festivals, Roy has found that his preferred route to market is through bottles rather than casks. We were keen to touch upon this within the new identity. The logo's symbol depicts a cross section of a tree but with the outer bark being formed by the shape of a bottle top. 

We then created a suite of images inspired by tree-print art to represent each of the five core beers. They worked together alongside a simple typographic style and a timeless black and white colour palette. Further to the re-brand and label re-design we also created pump-clips, a magazine advert, social media imagery and re-skinned the existing website.

www.thebluntchisel.co.uk  

The Blunt Chisel Brewery

Once a woodworker’s studio, before that a sawmill for the Blairadam estate, Phoenix Mill is home to The Blunt Chisel Brewery. Nestled deep in the woods in his hand built 1bbl brewhouse, using three converted fridges and the remnants of a Chinese noodle bar, Roy Herd creates award-winning small batch craft beer.

After meeting up with Roy, we were tasked with re-branding the brewery's identity and re-designing the labels for the brewery's core bottle range. The historic sawmill in which the brewery is located, provided a wealth of inspiration for the creative solution.

Appearing regularly at farmers markets and festivals, Roy has found that his preferred route to market is through bottles rather than casks. We were keen to touch upon this within the new identity. The logo's symbol depicts a cross section of a tree but with the outer bark being formed by the shape of a bottle top. 

We then created a suite of images inspired by tree-print art to represent each of the five core beers. They worked together alongside a simple typographic style and a timeless black and white colour palette. Further to the re-brand and label re-design we also created pump-clips, a magazine advert, social media imagery and re-skinned the existing website.

www.thebluntchisel.co.uk  

Services provided –
Research
Branding and identity
Design for print
Label design
Advertising
Digital design
Web design

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Testimonial –

From the start Neil was clear, concise and focused and his professionalism was exemplary. His design work was excellent and he has a great feel in understanding and developing a brand whilst offering something new and challenging to push it in new directions. I would highly recommend him.

Roy Herd, Owner and Brewer, The Blunt Chisel Brewery

Testimonial –

From the start Neil was clear, concise and focused and his professionalism was exemplary. His design work was excellent and he has a great feel in understanding and developing a brand whilst offering something new and challenging to push it in new directions. I would highly recommend him.

Roy Herd, Owner and Brewer,
The Blunt Chisel Brewery
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Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1786 358 837 
or email me at neil@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 
or email us at hello@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 
or email us at hello@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1786 338 835 or email us at hello@formbythought.com

Reach us

+44 (0)1786 358 837
+44 (0)7599 281 053
hello@formbythought.com

Reach us

+44 (0)1383 327 169
+44 (0)7599 281 053
hello@formbythought.com

Find us

18 Alpin Drive
Dunblane
Scotland
United Kingdom

FK15 0FQ

Find us

32 Tirran Drive
Dunfermline
United Kingdom
KY11 8JG

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Registered in Scotland
Company Number 546850

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© Form by Thought Ltd 2018

Registered in Scotland
Company Number 546850

© Form by Thought Ltd 2018