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Services provided
Research
Branding and identity
Design for print
Design for web
Fully responsive website design
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Sway West Coast Swing

Sway is Scotland’s premiere West Coast Swing (WCS) dance club. Their classes are taught by some of the most respected West Coast Swing instructors in not only the UK but the world. We were approached by founder Melanie Boyle to rebrand the business to help appeal to a wider target market and ultimately increase membership. 

West Coast Swing is in essence, a partner dance. This inspired us to create a dynamic brand marque that represented both the letter 'S' and also the abstracted form of two dancers interlinking their arms as they would in West Coast Swing. We developed the branding, designed and built the club's new responsive website and also designed promotional material and apparel.

swaywcs.com

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Melanie Boyle,
Founder
Sway West Coast Swing

"Professional, innovative, hard-working and personable. Those are some words that best describe the service we received from Neil at Form by Thought. Venturing into a world of a company rebrand and new website can be a daunting experience, however Neil put us at ease straight away, was on hand if we had any questions and produced and end product that we are delighted with. We wouldn’t go anywhere else."

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Registered in Scotland
Company No: 546850

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