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Services provided –
Research
Brand communications refresh
Visual identity
Design for print
Design for web
Illustration art-direction
Print advertising
Online advertising

Collaboration with –
Michael Driver

Services provided –
Research
Branding and identity
Art direction
Design for print
Design for web
Advertising
Copywriting
Print management

 


 

Down's Syndrome Scotland

Down’s Syndrome Scotland work to help people with Down’s syndrome reach their full potential by providing information and support to them, their families, carers and professionals at whatever age and stage of life.

Over the years, Down's Syndrome Scotland has published quite an extensive library of resources for both people with Down's syndrome and their families and carers. Without ever having established a consistent style of graphic communication, inevitably the national charity's visual tone of voice started to look disjointed. Down's Syndrome Scotland realised this and so we were tasked with refreshing their communications to help establish a new clarity.

A fresh design approach has been deployed across a variety of communication types. New core brand assets have been created to better engage with the end-user, and a consistent and confident look and feel is now clearly evident.

Down's Syndrome Scotland

Down’s Syndrome Scotland work to help people with Down’s syndrome reach their full potential by providing information and support to them, their families, carers and professionals at whatever age and stage of life.

Over the years, Down's Syndrome Scotland has published quite an extensive library of resources for both people with Down's syndrome and their families and carers. Without ever having established a consistent style of graphic communication, inevitably the national charity's visual tone of voice started to look disjointed. Down's Syndrome Scotland realised this and so we were tasked with refreshing their communications to help establish a new clarity.

A fresh design approach has been deployed across a variety of communication types. New core brand assets have been created to better engage with the end-user, and a consistent and confident look and feel is now clearly evident.

Down's Syndrome Scotland

Down’s Syndrome Scotland work to help people with Down’s syndrome reach their full potential by providing information and support to them, their families, carers and professionals at whatever age and stage of life.

Over the years, Down's Syndrome Scotland has published quite an extensive library of resources for both people with Down's syndrome and their families and carers. Without ever having established a consistent style of graphic communication, inevitably the national charity's visual tone of voice started to look disjointed. Down's Syndrome Scotland realised this and so we were tasked with refreshing their communications to help establish a new clarity.

A fresh design approach has been deployed across a variety of communication types. New core brand assets have been created to better engage with the end-user, and a consistent and confident look and feel is now clearly evident.

Services provided –
Research
Brand communications refresh
Visual identity
Design for print
Design for web
Illustration art-direction
Print advertising
Online advertising

Collaboration with –
Michael Driver

Previous design

Previous design

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New design

New design

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Graphics that give a human touch

When you really get down to it Down's Syndrome Scotland is all about people. A human voice, human support, the human touch. We felt is was crucial to inject that human touch into our designs so we created a suite of brand assets in a hand drawn style that can be used for a range of different applications. They bring warmth and fun to page layouts but also inform at the same time.

Graphics that give a human touch

When you really get down to it Down's Syndrome Scotland is all about people. A human voice, human support, the human touch. We felt is was crucial to inject that human touch into our designs so we created a suite of brand assets in a hand drawn style that can be used for a range of different applications. They bring warmth and fun to page layouts but also inform at the same time.

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Typeface selection when accessibility is key

Many of Down’s Syndrome Scotland's publications are aimed at people with learning disabilities. They are also likely to be read by people with impaired vision. For people people such as this, reading is made much harder by certain fonts. It was a crucial part of our brief to make sure our designs were as accessible to as many people as possible. We achieved this by using clean, clutter-free layouts and typefaces and point sizes that met (and often exceeded) RNIB guidelines.

Headline typeface
We chose Filson Soft as Down Syndrome Scotland's headline typeface to give a soft, friendly and approachable feel to the design scheme.

Body copy typeface
For the body copy typeface we selected a typeface called FS Me which
 was researched and developed with – and endorsed by – Mencap, the UK’s leading charity and voice for those with learning disabilities. Every letter of FS Me was tested for its appeal and readability with a range of learning disability groups across the UK. Its features include very subtle distinguishing elements of each letter to aid the reading and comprehension of texts. It has tails, ascenders and descenders that have been extended for extra clarity.  

Typeface selection when accessibility is key

Many of Down’s Syndrome Scotland's publications are aimed at people with learning disabilities. They are also likely to be read by people with impaired vision. For people people such as this, reading is made much harder by certain fonts. It was a crucial part of our brief to make sure our designs were as accessible to as many people as possible. We achieved this by using clean, clutter-free layouts and typefaces and point sizes that met (and often exceeded) RNIB guidelines.

Headline typeface
We chose Filson Soft as Down Syndrome Scotland's headline typeface to give a soft, friendly and approachable feel to the design scheme.

Body copy typeface
For the body copy typeface we selected a typeface called FS Me which
 was researched and developed with – and endorsed by – Mencap, the UK’s leading charity and voice for those with learning disabilities. Every letter of FS Me was tested for its appeal and readability with a range of learning disability groups across the UK. Its features include very subtle distinguishing elements of each letter to aid the reading and comprehension of texts. It has tails, ascenders and descenders that have been extended for extra clarity.  

Typeface selection when accessibility is key

Many of Down’s Syndrome Scotland's publications are aimed at people with learning disabilities. They are also likely to be read by people with impaired vision. For people people such as this, reading is made much harder by certain fonts. It was a crucial part of our brief to make sure our designs were as accessible to as many people as possible. We achieved this by using clean, clutter-free layouts and typefaces and point sizes that met (and often exceeded) RNIB guidelines.

Headline typeface
We chose Filson Soft as Down Syndrome Scotland's headline typeface to give a soft, friendly and approachable feel to the design scheme.

Body copy typeface
For the body copy typeface we selected a typeface called FS Me which was researched and developed with – and endorsed by – Mencap, the UK’s leading charity and voice for those with learning disabilities. Every letter of FS Me was tested for its appeal and readability with a range of learning disability groups across the UK. Its features include very subtle distinguishing elements of each letter to aid the reading and comprehension of texts. It has tails, ascenders and descenders that have been extended for extra clarity.

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The delivery of a Brand Toolkit which ensures that visual consistency is future-proofed 

It was important to avoid Down's Syndrome Scotland's future communications to again become visually disjointed. To enure against this we designed an extensive Brand Toolkit that DSS staff or their designers could reference to make sure all designs were 'on-brand'. Consistency is key.

The delivery of a Brand Toolkit which ensures that visual consistency is future-proofed

It was important to avoid Down's Syndrome Scotland's future communications to again become visually disjointed. To enure against this we designed an extensive Brand Toolkit that DSS staff or their designers could reference to make sure all designs were 'on-brand'. Consistency is key.

down’s-syndrome-scotland-brand-refresh-23

The use of illustration to help convey subject matter to people with Down's syndrome

Down's Syndrome Scotland produce a series of publications called 'Lets Talk About'. Most of the series are aimed at people with Down's Syndrome and many of the subjects covered are quite sensitive. Titles include Let's Talk About Puberty, Let's Talk About Periods, Let's Talk About the Menopause and Let's Talk About Death.

Research has shown that people with learning disabilities get more information from a publication if the copy is supported by pictures. Photographs are best, but in many circumstances in the publications previously mentioned that would have been inappropriate. Instead we commissioned the very talented Michael Driver to create us a suite of over 200 pictograms covering every type of subject matter from doing the ironing to how to insert a tampon.

The use of illustration to help convey subject matter to people with Down's syndrome

Down's Syndrome Scotland produce a series of publications called 'Lets Talk About'. Most of the series are aimed at people with Down's Syndrome and many of the subjects covered are quite sensitive. Titles include Let's Talk About Puberty, Let's Talk About Periods, Let's Talk About the Menopause and Let's Talk About Death.

Research has shown that people with learning disabilities get more information from a publication if the copy is supported by pictures. Photographs are best, but in many circumstances in the publications previously mentioned that would have been inappropriate. Instead we commissioned the very talented Michael Driver to create us a suite of over 200 pictograms covering every type of subject matter from doing the ironing to how to insert a tampon.

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Testimonial –

We worked with Neil at Form by Thought to re-fresh our brand communications. Neil was great to work with, he took the time to listen to what we needed and in particular listen to our specific requirement around making our publications accessible and suitable for people with a learning disability.

Our new publications look so much fresher than before and importantly the whole suite now looks like it works together. Neil also helped us to develop a brand toolkit with clear brand guidelines which will help us ensure that our new look is followed through in any new resources created by anyone across the organisation.

Kerry Lindsay, Fundraising & Communications Manager

Testimonial –

We worked with Neil at Form by Thought to re-fresh our brand communications. Neil was great to work with, he took the time to listen to what we needed and in particular listen to our specific requirement around making our publications accessible and suitable for people with a learning disability.

Our new publications look so much fresher than before and importantly the whole suite now looks like it works together. Neil also helped us to develop a brand toolkit with clear brand guidelines which will help us ensure that our new look is followed through in any new resources created by anyone across the organisation.

Kerry Lindsay, Fundraising & Communications Manager
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Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 
or email us at hello@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 
or email us at hello@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 
or email us at hello@formbythought.com
Do you have a project you would like to discuss?
Please feel free to get in touch on +44 (0)1383 327 169 or email us at hello@formbythought.com

Reach us

+44 (0)1786 358 837
+44 (0)7599 281 053
hello@formbythought.com

Reach us

+44 (0)1383 327 169
+44 (0)7599 281 053
hello@formbythought.com

Find us

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United Kingdom

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Company Number 546850

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© Form by Thought Ltd 2018

Registered in Scotland
Company Number 546850

© Form by Thought Ltd 2018