Services provided
Branding
Print
Digital
Motion
Accessible Design
Collaboration with
Website: Daysix
Photography: Andrew Godfrey
Motion graphics: Zoe Buyers
Apex Scotland
Apex Scotland helps and supports people with experience of the justice system to build new lives. By treating everyone as an individual, they create a feeling of dignity, understanding, mutual respect and, most importantly, hope for the future.
As a forward-thinking charity, Apex Scotland felt that their current branding was letting them down and holding them back from being the organisation that they knew they needed to be. We were delighted to be asked to rebrand the charity.
apexscotland.org.uk
Apex Scotland's new ‘A’ symbol represents more than just the word Apex. The purple and coral pillars meet together to suggest support. Within the negative space of the 'A' there is a directional arrow that represents the idea that Apex Scotland guides their participants as they progress. The curved line at the bottom represents the bridge between communities and Apex Scotland participants.
Every Apex Scotland participant is on their own personal journey, and no two journeys are the same. This inspired the idea for the supporting brand graphics. Journey's are visually represented by dynamic graphic lines that weave their way through a range of different applications. Combined with new brand fonts, an iconography suite, and a bold, contemporary colour palette, this simple yet flexible branding system will help propel Apex Scotland confidently into the future.
Kerry Lindsay
Interim CEO
Apex Scotland
"Neil took the time to listen to our needs, attended our staff conference, and engaged with various stakeholders to grasp what was important to us as an organisation. The project was highly collaborative, and Neil ensured all deadlines were met. We love our new visual identity and materials, and Neil truly went above and beyond, on what we believed to be a modest budget"
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Registered in Scotland
Company No: 546850
VAT Registration
No: 444 5792 68
© Form by Thought Ltd
