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Exhibition
Print
JCB Excavators
The Story of JCB
This immersive, 2,500m² customer experience at the World Headquarters of JCB charts the history and development of the company from its humble beginnings in a rented garage in Utoxetter to an international super brand.
For over a year I was the senior graphic designer and graphics project manager on this multi award-winning project from its early stages until completion. Working alongside a fully multi-disciplinary team at Studio MB, it was my role to conceptualise the graphic design scheme for each zone of the exhibition and, working with a team of graphic designers, push the designs through to final installation stage.
Designed at Studio MB / All images © Studio MB
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